Business objectives refer to specific goals or targets that a company sets for itself in order to achieve success and growth. These objectives are usually related to financial performance, market share, customer satisfaction, product development, or other key areas of business operations. The main purpose of setting business objectives is to provide direction and guidance to the organization, helping it to focus its efforts on achieving measurable outcomes that align with its overall strategy and vision. By establishing clear and realistic goals, companies can better manage their resources, allocate funds effectively, and make data-driven decisions based on progress towards these objectives. In essence, business objectives serve as a roadmap for success in the competitive business environment.