The term "cover copy" refers to the text that appears on the outside cover or jacket of a book. This is typically a brief description, usually written in an attention-grabbing style, designed to entice potential readers into purchasing the book by giving them a glimpse of what they can expect from its contents. The cover copy often includes information about the author, the title and publisher, as well as a few lines that summarize the main theme or plot of the story. It is an important marketing tool for booksellers to use in promoting their products.