Customer relationship refers to the interactions and connections between a business or organization and its customers. It involves building, maintaining, and enhancing positive relationships with customers through various means such as providing excellent customer service, listening to their needs and feedback, addressing any concerns they may have, and creating personalized experiences for them.
The goal of customer relationship management is to establish a strong bond between the business and its customers in order to foster loyalty, repeat purchases, and positive word-of-mouth referrals. By nurturing these relationships, a company can increase its chances of retaining existing customers and attracting new ones, ultimately leading to long-term success and growth.