Data analytics refers to the process of collecting, analyzing and interpreting large sets of data in order to uncover useful insights and information. It involves using various statistical techniques and software tools to identify patterns, trends and relationships within the data that can help organizations make more informed decisions. Data analytics is widely used across many industries including finance, healthcare, marketing, retail, and technology among others, as a way of gaining valuable insights into customer behavior, business performance, and overall strategy. By utilizing data analytics, companies can better understand their customers, improve their products or services, optimize operations, and ultimately drive growth and profitability.