Fund management refers to the process of managing a pool of funds, typically for institutional or high net worth investors. It involves making strategic decisions about how and where to allocate capital in order to achieve the best possible returns while minimizing risk. Fund managers use various techniques such as market analysis, fundamental analysis, quantitative analysis, and technical analysis to make informed investment decisions on behalf of their clients. They may also employ active management strategies or passive management strategies depending on their investment philosophy and goals. Ultimately, the goal of fund management is to grow capital over time while maintaining a balance between risk and reward.