Game design refers to the process of creating a game, including all the elements that make up the entire gaming experience. This includes everything from the concept and storyline, to the rules of play, character development, environment creation, and overall game mechanics. Game designers work closely with artists, programmers, and other team members to ensure that every aspect of a game is engaging, challenging, and enjoyable for players. The goal of game design is to create an immersive experience that captivates the player's attention while providing entertainment value.