The term "marketing department" refers to a specific group or division within an organization that is responsible for developing, implementing and overseeing all marketing activities. This includes tasks such as advertising, promotions, product development, brand management, pricing strategies, distribution channels, and sales tactics. The main goal of the marketing department is to create value for customers by identifying their needs and wants, and then creating and delivering products or services that meet those needs in a profitable way. Marketing departments often work closely with other departments such as research and development, production, finance, and sales to ensure that all aspects of the business are aligned towards achieving its overall objectives.