"Marketing dollars" refers to the money that a company or organization spends on marketing activities such as advertising, promotions, and campaigns to reach and attract customers.
High vacancies and lower cash flows are putting the squeeze on marketing dollars. (realtormag.realtor.org)
Perhaps you're spending marketing dollars on search engine optimization, radio and television commercials, or print ads. (mycase.com)
And despite the growing share of marketing dollars spent online, television is still a favourite medium for the brands spending the biggest bucks. (canadianbusiness.com)