Marketing materials refer to any promotional or informational items that are used by businesses to promote their products, services, brands or events. These can include a wide range of items such as brochures, flyers, postcards, banners, signs, catalogs, newsletters, product samples, and even websites. The goal of these materials is to provide information about the company's offerings in an engaging and persuasive manner that encourages potential customers or clients to take action such as making a purchase, attending an event, or signing up for a service. Marketing materials can be used in various marketing channels including print, online, social media, direct mail, events, and more.