The phrase "niche group" refers to a small and specific group of people who have similar interests, characteristics, or needs. They may not be widely known or mainstream, but they have a distinct and specialized focus.
Sentences with «niche group»
Banks can use that information to create specific ads or products for niche groups of people. (canadianbusiness.com)
The first thing to do before sending out a cold email is to segment your email database into niche groups. (entrepreneur.com)
Target specific niche groups, with the help of your realtor, if you have a home that's different than any of the comparable listings. (homelight.com)