The term "sales channel" refers to any distribution network or platform through which a company sells its products and services. This can include direct sales, online marketplaces, retail stores, distributors, and other intermediaries that help move goods from the manufacturer to the end consumer. The choice of sales channels depends on various factors such as target audience, product type, pricing strategy, and distribution capabilities. By utilizing multiple sales channels, a company can increase its reach, access new markets, and improve customer satisfaction.