A sale manager is a person who oversees and manages sales operations within an organization. This includes setting goals, developing strategies to achieve those goals, hiring and training sales staff, monitoring performance, analyzing data, identifying opportunities for growth, negotiating contracts with clients or customers, and working closely with other departments such as marketing, product development, and customer service to ensure a seamless experience. The sale manager's primary responsibility is to increase revenue by driving sales and expanding the organization's customer base while maintaining strong relationships with existing clients.