The term "store manager" refers to an individual who is responsible for overseeing and managing a retail store or outlet. This person has various duties that include hiring, training, and supervising employees; setting sales goals and ensuring they are met; maintaining inventory control; monitoring financial performance; implementing marketing strategies; providing excellent customer service; addressing customer complaints; managing budgets; overseeing store operations; and ensuring compliance with company policies and procedures. In essence, the store manager is responsible for the overall success of the retail business in their assigned location.