The phrase "younger viewers" refers to people who are younger in age compared to others. It is a demographic term used by media companies, advertisers and research organizations to describe individuals within a certain age range that typically falls between children and teenagers or young adults. This group may be targeted for specific television programs, movies, commercials, toys, games, clothing, etc., as they are considered more likely to respond positively to such offerings due to their curiosity, imagination, and willingness to experiment with new things.