A
book trailer is a short video that gives you a sneak peek or a preview of a book, like a movie trailer but for books.
Full definition
You can even
create book trailers in which you discuss each individual book in your catalog on your website.
Readers, stay tuned for more on the value of
book trailers as well as sample trailers in an upcoming post.
First off, before you start creating your own, you should
watch book trailers made by other authors and, at the same time, trailers that were made by professionals.
While it's difficult to create animation from scratch, it can actually be quite simple to create a simple
book trailer by yourself.
So... turn the virtual page to
see book trailers, get more info for your book club, or sign up for my free newsletter full of what to read next.
I chose these because they looked (to me) as though they could have been made without hiring a
professional book trailer video company.
You can
view book trailers and get a sense of the major themes of the book and then even connect up with the authors via social media platforms.
Most
author book trailers are too long for my taste; I find myself losing focus, and even the ones that work hard for cinematic effect often come across as boring.
Other folders might
include book trailers, awards, updates, foreign languages, video, audio, contracts, etc..
While conducting my own research
into book trailers, I discovered four key problems in distributing them online.
I
think book trailers suffer in comparison to movie trailers because of the level of professionalism that is available.
You've
got book trailers, polls, quizzes, photo and writing contests running on your page.
The bottom line is that you can create a video many different ways, so do a little research online and check out
other book trailers first for inspiration.
Many authors are even creating
custom book trailers with animation, motion graphics and a soundtrack.
A professionally done
book trailer takes your sales and marketing effort to the next level because you speak directly to your potential readers in an easily approachable medium that encourages sharing.
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