"Leading" refers to being in front or ahead of something or someone. It can signify being the first or the most important in a particular activity, field, or position. Full definition
I'm a major advocate of leading by example and modeling the behavior that you expect from your team, but many entrepreneurs take this idea too literally and push it too far. (inc.com)
Perhaps one objective isn't enough and you'll have others in mind; after all, there's got to be more than one single source of leads in online marketing. (onlinemarketinginstitute.org)
The number one rule given by your prophet was to love your neighbors as you love yourself, so by leading in example he would love his enemies. (religion.blogs.cnn.com)