The word "mayday" is used as an international distress signal for urgent help, especially by ships or airplanes, when they are in serious danger or facing an emergency situation. Full definition
If the HDX tablets sell well (which they likely will), and if they sell to tablet novices (also likely), the company will field a lot of Mayday calls. (digitaltrends.com)
The Fire HD does not have a web - cam so it is unable to take advantage of the new Amazon Mayday feature, which gives you on - demand assistance from tech support staff 24/7. (goodereader.com)