The phrase "affordable replacement" refers to a product or service that is priced in such a way as to be within the financial means of the average consumer. It suggests that the item being offered for sale is reasonably priced and can be easily replaced without causing significant financial strain on the buyer. The term is often used in marketing materials to highlight the value or cost-effectiveness of a particular product, as well as to reassure customers that they will not have to spend a fortune replacing items over time.