The phrase "appropriate and specific direction to the original content" means providing clear instructions or guidance that leads someone directly to the original source, origin, or creator of something. This could refer to giving directions to a physical location where an event took place or providing information on how to access the original version of a piece of media such as a book, song, or movie. The emphasis is on being precise and accurate in order to ensure that someone can easily find and verify the authenticity of the content they are seeking.