Asset managers are financial professionals who manage investment portfolios on behalf of their clients. They make decisions about buying and selling assets, such as stocks, bonds, and real estate, with the goal of maximizing returns while minimizing risk for their clients. Asset management firms can be hired by individuals, corporations or government entities to manage their investments. The role of an asset manager includes analyzing market trends, selecting appropriate assets, setting investment strategies, and monitoring portfolio performance. They charge fees for their services based on a percentage of the total assets they manage.