The phrase "bigger audience" refers to a larger number or group of people who are exposed to, or have access to, something. This could be in terms of reach, popularity, or impact - essentially anything that can attract more people's attention and interest. A bigger audience generally implies greater visibility, wider recognition, and potentially higher engagement levels for the subject matter at hand. Whether it is a product launch, an event, a piece of content, or even a personal brand, having a larger audience can be beneficial in terms of expanding one's reach, increasing influence, and ultimately driving growth and success.