The term "bioactive" refers to a substance that has an effect on living organisms. This can include anything from natural compounds found in foods or supplements, to synthetic chemicals developed for medical purposes. Bioactives are often used as ingredients in various products because of their ability to promote health and wellness, either by providing essential nutrients, enhancing the immune system, or reducing inflammation. The term "bioactive" can also be applied to substances that have an effect on biological processes, such as hormones or growth factors. Overall, bioactives play a crucial role in maintaining and improving human health.