"Brand persona" refers to the personality and characteristics that a brand presents to the public. It represents the way a brand communicates, behaves, and engages with its target audience, creating a distinct identity that people can connect with.
Gayle Howard successfully completed re-certification requirements for administering 360 Reach Version 4 — the next generation 360Reach tool, helping clients to incorporate strengths, competencies, and brand personas into their professional careers and to measure professional reputation. (topmargin.com)
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers» needs (entrepreneur.com)