The phrase "buying cycle" refers to the process that a person goes through when making a purchase. It includes awareness, research, consideration, decision-making, and post-purchase evaluation.
Studies have described the reality of today's selling environment: Business - to - business sellers are becoming involved in buying cycles late in the game because customers are doing their own research. (entrepreneur.com)
Use this information to map those buyers to the step in buying cycle for which they participate. (pragmaticmarketing.com)
It all boils down to your niche, and the stage in the customer buying cycle that your buyers are currently in. (neilpatel.com)