A "campaign slogan" is a short and catchy phrase used to summarize the goals or message of a person running for office or promoting a cause during an election or awareness campaign. It helps people remember and identify with the candidate or cause.
Just an opinion: it would appear «repeal» was a better campaigning slogan for their target demographic, but «repair» is simply a more pragmatic policy. (politics.stackexchange.com)
Marketing is a terrible thing to waste (with apologies to the iconic campaign slogan). (entrepreneur.com)
It fact, it sounded like a rather weak and desperate campaign slogan. (nystateofpolitics.com)