Company culture refers to the values, beliefs, attitudes and behaviors that shape how employees interact with each other and work towards achieving common goals within a company. It includes the organization's mission statement, its core principles, management style, communication methods, employee benefits and perks, work environment, and overall attitude toward success and growth. Company culture is an important aspect of any business because it influences productivity, morale, retention rates, and ultimately, the company’s reputation in the marketplace. A strong positive company culture can attract top talent, foster innovation, increase employee satisfaction, and improve performance, while a negative or weak company culture may lead to low morale, high turnover, decreased productivity, and poor performance.