A company logo is a visual representation or symbol that identifies and helps to promote a particular business, organization or brand. It usually contains the name of the company as well as an image or design that captures its essence, values and mission. The purpose of a company logo is to create instant recognition among consumers, making it easier for them to remember and associate the brand with quality products or services. A well-designed logo can also help to establish trust and credibility, and differentiate the business from competitors in the marketplace.