The term conation refers to an individual's goals, desires or aspirations. It is derived from the Latin verb 'conari', which means ‘to attempt’ or ‘strive towards.’ In psychology, it describes a person's motivational tendencies and drives that influence their behavior in pursuit of specific outcomes. Conative processes involve an individual's innate desires to achieve certain goals, such as acquiring knowledge, gaining recognition, forming relationships, or experiencing pleasure. These conations are often unconscious but can be influenced by environmental factors, personal experiences and cultural norms.