The term "concentrated fruit juice" refers to a product that is made by extracting the natural sugars, flavors and nutrients from whole fruits or vegetables through a process of evaporation. This results in a highly concentrated liquid that contains all the goodness of freshly squeezed juice but with much higher sugar content. Concentrated fruit juices are typically sold in bottles or cans and require dilution before consumption, as they contain up to three times more nutrients than regular 100% fruit juice.