The term "consistent profits" refers to a company's ability to generate steady and predictable earnings over an extended period. This means that the business is able to maintain a level of financial performance that allows it to remain profitable quarter after quarter, year after year. Consistent profits are typically seen as a sign of strong management, effective operations, and a solid business model. They can also provide investors with confidence in the company's future prospects, leading to increased valuation and market capitalization. Overall, consistent profits represent an important metric for measuring a company's financial health and long-term viability.