Consumer Protection refers to measures taken by governments and regulatory bodies to protect consumers from unfair, deceptive or fraudulent business practices. It involves enacting laws that establish standards for fair competition and truthful advertising, as well as providing information to help people make informed decisions about buying goods and services. The goal of consumer protection is to ensure that customers are treated fairly and honestly by businesses, and to provide recourse when they are not. This can include things like refunds or replacements for faulty products, legal action against companies engaging in deceptive practices, and providing information about a company's track record and reputation. Consumer protection is important because it helps ensure that markets function fairly and efficiently, and that consumers are able to make informed decisions when purchasing goods or services.