Content marketers are professionals who create and manage content to promote a brand, product or service. They use various forms of media such as blogs, videos, social media posts, infographics, e-books, and webinars to engage with their target audience and provide valuable information that helps them make informed decisions about the company's offerings. Content marketers aim to build trust and establish a strong relationship with potential customers by providing useful content that addresses their pain points or interests. They track metrics such as website traffic, social media shares, and engagement rates to measure the success of their campaigns and adjust their strategies accordingly.