Content marketing refers to a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to provide value to potential customers by offering them useful information or entertainment through various channels such as blogs, social media, videos, e-books, whitepapers, infographics, podcasts, etc., with the ultimate aim of driving profitable customer action. By creating and sharing high quality content that addresses the needs and interests of a target audience, businesses can establish themselves as thought leaders in their industry, build trust and credibility, generate leads, and ultimately drive sales.