Content strategy refers to a plan that outlines how content will be created, distributed and managed across various channels. It involves defining the goals for creating and sharing content, identifying the target audience, determining the type of content that would resonate with them, and developing a roadmap on how to create, curate or acquire such content. The aim is to ensure that the content created aligns with business objectives, engages audiences effectively, and drives desired actions or outcomes. A well-crafted content strategy can help organizations communicate more effectively, build stronger relationships with their customers, and ultimately achieve better results in terms of lead generation, sales, and brand awareness.