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Definition of «copywriter»

A copywriter is a professional writer who creates written content, typically for advertising or marketing purposes. They use their creativity and knowledge of language to craft persuasive text that promotes products or services, often working closely with art directors and other members of the creative team to develop effective campaigns. Copywriters may work in a variety of industries, including advertising agencies, marketing firms, publishing companies, and corporate communications departments. Their primary goal is to create compelling content that motivates people to take action, whether it's making a purchase or engaging with a brand.

Usage examples

  1. Hiring a skilled copywriter can greatly improve the effectiveness of your advertising campaigns.
  2. The copywriter's job is to write persuasive and compelling sales copy that grabs the attention of your target audience.
  3. As a copywriter, you must be able to understand a brand's message and tone of voice, and translate it into engaging written content.
  4. A good copywriter knows how to use words strategically to evoke emotions, influence purchasing decisions, and drive conversions.
  5. Copywriters often work closely with graphic designers, marketing teams, and clients to develop effective marketing materials.
  6. A successful copywriter is able to adapt their writing style to different mediums, such as websites, blogs, social media, print ads, and email campaigns.
  7. Many freelance copywriters offer their services to businesses looking for professional and impactful content creation.
  8. Copywriters play a crucial role in building brand identity and maintaining consistency across all marketing channels.
  9. The demand for skilled copywriters is high, as businesses increasingly recognize the importance of persuasive copy in today's competitive market.
  10. A career as a copywriter can be both challenging and rewarding, requiring constant creativity and a strong understanding of consumer behavior.

Phrases with «copywriter»

Sentences with «copywriter»

  • Of course, lots of other people will be doing the same thing so throw in some extra niche keywords to help you stand out, e.g. «Freelance Copywriter for Websites». (creativeboom.com)
  • Whether we split our time between fiction and non-fiction, work as copywriters or journalists, self - publish or traditionally publish, write simply as a hobby, or use our way with words to support social change, is up to us. (writingandwellness.com)
  • The real demand, and it's massive, is for freelance copywriters who have expertise in writing all kinds of different pages for web sites — home pages, information pages, catalog pages, sales pages, subscription pages and a lot more. (freelancewritingsuccess.com)
  • (see all sentences)

See also

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