Core values refer to a set of fundamental beliefs, principles or ideals that represent the core essence and character of an individual, group, organization or culture. These are deeply held convictions that guide behavior and decision-making, often shaping one's actions, choices, priorities and worldview. Core values can vary greatly from person to person, but may include traits such as honesty, integrity, compassion, responsibility, respect, fairness or courage, among others. These values are considered non-negotiable and provide a sense of direction, purpose and identity for those who embrace them.