Corporate culture refers to the shared values, beliefs, attitudes and behaviors that characterize a company or organization. It includes the ways in which employees interact with each other, manage conflicts, make decisions, and approach their work. The corporate culture is shaped by the leadership style, organizational structure, policies, and practices of the company. A strong positive corporate culture can help attract and retain talented employees, improve productivity, increase innovation, and enhance customer satisfaction. On the other hand, a negative or toxic corporate culture can lead to low morale, high turnover rates, decreased productivity, and poor performance.