The term "customer experience" refers to a customer's overall perception and interaction with a brand or company. It encompasses all aspects of a customer's journey, from their initial contact with a business through to post-purchase interactions. The goal is to provide an enjoyable, seamless, and positive experience that leaves the customer feeling valued and satisfied. This can be achieved by offering high quality products or services, providing excellent customer service, creating personalized experiences, and fostering loyalty among customers. A good customer experience not only leads to increased satisfaction and repeat business but also helps in building a strong brand reputation and driving word-of-mouth referrals.