Customer support refers to the assistance provided by a company or organization to its customers. This can include helping with product or service inquiries, troubleshooting issues, and providing guidance on how to use products effectively. Customer support is often available through various channels such as phone, email, live chat, or social media, allowing customers to receive help when they need it most. The goal of customer support is to ensure that customers are satisfied with their experience and that any concerns or questions they may have are addressed promptly and efficiently.