Data privacy refers to the protection and preservation of an individual's personal information, including their sensitive data such as financial or medical records. It involves safeguarding this information from unauthorized access, use, disclosure, or destruction by entities that collect it. Data privacy is a fundamental right for individuals in today’s digital age where personal information can be easily collected and shared online. Ensuring data privacy helps to maintain an individual's autonomy over their own information while also protecting them from potential harm caused by the misuse of their private data.