The term "discount price" refers to a reduced cost for an item or service, typically offered as an incentive to encourage customers to make a purchase. This can be done through various methods such as offering a percentage off the original price, providing a coupon code for a specific discount, running a limited-time promotion with a lowered price, or giving a rebate after the purchase has been made. The goal of a discount price is to attract customers and increase sales by making the item or service more affordable and appealing to those on a budget.