"Early hype" refers to the excitement or enthusiasm that is generated about something, such as a product, movie, or event, in its early stages or before it is released or widely known.
Sentences with «early hype»
There doesn't seem to be same level of bashing against other similarly aged actresses who didn't get as much early hype, for example «Keira Knightly vs Carey Mulligan» It only seems to happen when one gets some extraordinary attention from the industry and is perceived as a money - maker. (thefilmexperience.net)
Wilshere is one of those that just aren't making it, but got enough early hype to prolong his stay at Arsenal. (justarsenal.com)
Oncologist Vinay Prasad, MD tweeted a series of points about why this latest trial exemplifies how early hype fails not just investors, but patients, too. (healthnewsreview.org)