An editorial calendar is a tool used by publishers, content creators and marketers to plan their content in advance. It's essentially a schedule or timeline that outlines when specific pieces of content will be published, along with details about each piece such as the topic, format, target audience, and desired outcome.
The purpose of an editorial calendar is to help ensure consistency, organization, and efficiency in the creation and distribution of content. By planning ahead and mapping out a schedule for their content, creators can better coordinate their efforts, avoid duplication or gaps in coverage, and make sure they're publishing material at optimal times to reach their target audience effectively.
In summary, an editorial calendar is a valuable tool that helps content creators stay organized, focused, and on track as they work towards achieving their goals through the power of content marketing.