Employer Brand refers to how an organization is perceived as a potential employer by its target workforce. It includes all aspects of the company's culture, values, mission and vision that appeal to prospective employees. The Employer Brand encompasses everything from the job postings, employee testimonials, benefits packages, work environment, leadership style, and corporate social responsibility initiatives - anything that can influence a candidate’s decision to apply for a position at the company or not. A strong employer brand helps attract top talent, improves recruitment efforts, increases retention rates, and ultimately boosts an organization's overall success.