A flagship is a term used to describe a product, service or initiative that represents the best and most advanced offering from a company. It's often seen as a showcase for a brand’s expertise, innovation, and quality, and it typically commands the highest price point within its category. The term comes from naval terminology where a flagship is the largest and most important warship in a fleet carrying the flag of the admiral or ruler. In business, a company's flagship product or service is often seen as their top priority and represents their best efforts towards innovation and quality.