Definition of «flanker»

A flanker is a type of fragrance that is designed to extend or complement an existing perfume line. It typically has similar notes and themes as its parent brand, but may also offer slight variations in scent composition to appeal to different consumer preferences. Flankers are often used by companies to increase their market reach and revenue potential by targeting specific demographics within the same product category.

Sentences with «flanker»

  • It didn't take long for the Black Ferns to capitalise on the numerical advantage as flanker Sarah Goss cleaned up a wayward lineout before unleashing a big fend on the way to scoring the opener. (scrumqueens.com)
  • The other and most favored of Stevens» targets is Flanker Back Chuck Hughes, a bony junior from Abilene whose lean, hard body (5 feet 11, 165 pounds) and mean, competitive scowl call to mind the gunslingers of the old Southwest. (si.com)
  • AltaCorp Capital analyst Chris Murray says the launch of a so - called flanker brand complicates the plans of others looking to start an ultra-low cost carrier in Canada and protects WestJet from market erosion. (moneysense.ca)
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