The term "food phenomenon" refers to a trend, fad or craze that involves food. It could be a new type of cuisine, ingredient, cooking method or dining experience that becomes popular and captures people's attention. This can include anything from the latest healthy eating trends like juicing or plant-based diets to more indulgent fads such as rainbow bagels or cronuts. The phrase encompasses any food-related phenomenon that gains widespread popularity and becomes a cultural sensation, driving changes in consumer behavior and shaping the way people eat and think about food.