The term "free goods" refers to products or services that are provided by a business without any cost to the customer. This can be done as a marketing strategy, to attract and retain customers, build brand loyalty, and increase sales in other areas. Free goods may include samples of a product, free trials, free shipping, discounts, coupons or rebates, among others. The idea is that by providing something for free, the customer will be more likely to make a purchase later on.