The term "fresh produce" refers to any food that is harvested and sold quickly, usually within a day or two after being picked. This includes fruits, vegetables, herbs, and sometimes even meat, poultry, and seafood. The emphasis with fresh produce is on its quality, taste, and nutritional value rather than its shelf life. It's often associated with healthy eating habits since it contains essential vitamins, minerals, fiber, and other important nutrients that our bodies need to function properly.