The term "full array" can have different meanings depending on the context in which it is used. However, one common use of this phrase refers to a group or collection of something that is complete or comprehensive. For example, if someone says they are using a full array of marketing strategies, it means they are employing all available methods to promote their product or service. In another context, "full array" could refer to the entire range or variety of something, as in "a full array of colors."